The perfect merch kit for this summer. #musicians

The good weather is coming, festivals are approaching, tour dates are lining up, and your audience is ready to sweat, sing, jump... and leave with a souvenir of your performance. Whether you're playing in front of 50 people or 5,000, your merch can become a real funding lever and a lasting connection with your fans.

And let's be clear: there's no season more favorable than summer to sell them. Why? Because your audience is outside, enjoying music in the open air, often with a beer in hand, and much more willing to spend a few dollars for a cool, useful, or stylish souvenir.

So, what's the perfect kit for this summer? We suggest a mix of classics, practical products, and favorites that you can imagine integrating into your next order. Not an imposed package, but an ideal composition to pick from according to your style and budget.

T-shirts: The must-have for all stands

Let's be honest: if you're not selling t-shirts, you're missing a golden opportunity. It's the most requested merch product, the most visible, and often the one that triggers love at first sight.

Why it works: Everyone wears t-shirts, especially in summer. Your design becomes a walking advertisement: a fan wearing your tee is a constant reminder of your universe. It's a product you can sell for $20 or more, so with a good profit margin.

A few tips: Choose a light material (150-165g/m² cotton, perfect for hot weather). Work on your visual to speak directly to your audience: an impactful logo, a punchline, a striking visual reference. Consider offering several sizes and cuts if you can: men's/unisex, women's, oversize...

Want to go even further? Make a limited "summer 2025" series or a special tour color. Exclusivity sells.

Caps: For concerts... but not only

Summer = sun + outdoor stage + audience burning in the scorching heat. This is where caps become a choice as cool as they are useful.

Why offer them: It's a highly visible product: perfect for sticking your logo on. They can be worn everywhere: at the beach, in the city, at concerts. It's also a good differentiator: less common than tees, so more original on your stand.

Which models? Snapback: the most classic, easy to adjust. Trucker: with mesh back, well ventilated. 5-panel: a bit more "fashionable" and baseball for a timeless format.

And what about the selling price? You can easily offer a cap between $15 and $25 depending on the model. A good complement to the t-shirt, which reinforces your visual array.

Bottle openers: The perfect accessory for barbecues and happy hours

We're entering the category of cool small products that trigger impulse purchases. And honestly, who hasn't struggled to find a bottle opener during a barbecue?

Two formats to remember: The bottle opener badge: compact, practical, customizable, which fans can also wear or hang. The bar blade: more professional, bartender style, solid, classy.

This is typically the product that costs little to produce but scores points: useful + aesthetic + inexpensive = winning combo.

You can offer them at $3-$5 depending on the model. It's perfect for fans who want to support you without breaking the bank.

CD Digipack: The classic that never dies

Even in 2025, the CD still has its place. And not just because there are still people who listen to CDs. It's mainly a collector's item that your fans want for the gesture, to have it signed, to keep in their collection.

The digipack format is popular: Higher quality than plastic cases. Better surface for visuals. More eco-friendly and modern.

Tip: consider selling them in a bundle with a t-shirt or a cap. It boosts the average basket and prevents you from having sleeping stock.

Patches: For the most committed fans

Patches are the old-school merch making a big comeback. It's DIY, customizable, and it's a hit among rock, punk, metal, and other alternative scene fans.

Why it's smart: Low price = easy entry for your audience. Great margin: production cost is low, you can sell between $5 and $10. Object that people keep, sew, stick: it lasts over time.

Offer several models if you can: a classic logo, a more graphic design, or a special tour/festival series.

Composing your perfect summer kit: an order example

Here's a concrete example if you want to set up a coherent stand with a moderate budget:

With this, you cover all budgets of your audience, you offer novelty, utility, collector's items. And you boost your visibility to the max.

And you, what are you preparing for this summer?

Your merch is more than just additional income. It's your way of existing in real life, of accompanying your audience in their daily lives, and of creating a strong visual identity around your music.

Whether you're booking your first dates or about to tour several festivals, think about your stand. Prepare it in your image. And most importantly: enjoy yourself.

Need a hand to price your next order or brainstorm on visuals? That's what we're here for at Distrolution Merch. Contact us, we love working with artists like you!